Artificial Intelligence - October 30 2019
As insurance companies seek to replace their aging workforce, new thinking and new approaches will be needed in order to lure the interest of the next-generation worker. Individuals born between the mid-1990s and early 2000s, dubbed Generation Z, have never known a non-digital world. They are the first generation of true digital natives. According to Bloomberg Analysis of the UN World Population Prospects, Gen Z makes up 32% of the global population which is approximately 7.7 billion.
As true digital natives, they are no stranger to the power of the internet and have an “always-on” mentality. They have fully embraced the availability of many on-demand services like Netflix, Uber, Airbnb, Amazon, etc. and think nothing of ordering goods and services online. Their use of social platforms to communicate with peers, employers, colleagues, family, and friends is prolific. And their perception of brands is heavily weighted on their customer experience with a brand, which is primarily digital and judged on fast response times and accuracy – they expect instant gratification.