Digital Transformation - April 8 2020
In this interview series, we profile women who are shaping the future of insurance. By highlighting their achievements and sharing their insights, we aim to have an open dialogue about what carriers, brokers and InsurTechs can do to promote greater gender parity and diversity in the world of insurance and increase the number of women in leadership positions. This week, we sit down with Dina V. Belyayeva, Ph.D of LINCX Consulting to talk about building a career in insurance and making the leap from insurer to Insurtech. Dina has fifteen years of commercial insurance industry experience, serves as a mentor for startups at Hartford Insurtech Hub accelerator, and has first-hand experience running a startup.
Dina, tell us about your path to commercial insurance and then into Insurtech. What attracted you to the profession?
Hardly anyone is growing up dreaming to become an insurance professional. Insurance is typically perceived as a “necessary evil”, not an aspiration. I never imagined myself pursuing a career in insurance. Early on I was deeply interested in psychology and languages. But when as a newly minted Ph.D. I followed my husband to the Greater Hartford area, I realized that it wasn’t possible to have an academic career in my field without sacrificing my family life. A career in consulting was my plan B. I got an MBA and landed a consulting position with The Hartford. Back in the early 2000s, I found the industry in dire need for transformation. My non-insurance background was perfect for spotting opportunities and offering non-traditional solutions. So naturally, I gravitated towards projects and functional areas that addressed user experience, marketing, communications, technology, and innovation. After 15 years of working for a carrier, I saw an opportunity to work with the emerging insurtech segment and to help establish an innovation ecosystem as a way of promoting innovation and technological advances from the outside.