In this interview series, we profile women who are shaping the future of insurance. By highlighting their achievements and sharing their insights, we aim to have an open dialogue about what carriers, brokers, analysts, vendors and InsurTechs can do to promote greater gender parity and diversity in the world of insurance and increase the number of women in leadership positions. This week, we sit down with Jennifer Overhulse, Owner of St. Nick Media. Jennifer is an InsurTech influencer and a frequent roundtable facilitator, moderator, and featured conference speaker, presenting on insurance industry trends, changing insurance business models, procurement in the age of InsurTech, technology implementation strategies, social media for insurance, leadership, and entrepreneurship.
Jennifer, tell us about your path to insurance. What attracted you to the profession?
I’m one of those people who never meant to go into insurance. I actually got a degree in Journalism, most of one in Political Science, and most of one in Archaeology, none of which, I like to joke, will actually make you any money. So, I wound up working in marketing and copywriting for National Underwriter and when the company was sold to a VC, I left and parlayed my existing freelance clients in the insurance space into a full-time gig. Today, about 95% of my business is in the insurance industry and split between insurance companies, MGAs/MGUs, trade associations, established insurance technology vendors, Insurtech startups, a couple of accelerators, and the like focused on literally all segments, including life, P&C, and distribution channels.